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HTI has finalised an settlement with Fluid World, the UK licensing agent for Sanrio - owners of Hello Kitty - to resume its role-play licence for the brand in the UK and Ireland. The new deal will see the friends bring several new products to the market.
In the second agreement with Fluid The human race, HTI has signed a new licensing agreement for Hello Kitty products covering 19 Pan European countries, which will also see the party bring several new products to its clients and consumers in 2012.
Further afield, the UK-based assembly has signed two new deals with Sanrio for the licence following the success of the cover in the UK. The two deals – which have been agreed for the next two years – will see a range of r-play products launch in Canada, Australia and New Zealand.
New products being launched in the UK categorize toys from the role-play and prams and pushchairs categories. They list a magic oven, a pull-along shopping trolley and a sweet treats provisions bar. This two year deal will be backed by a TV advertising campaign which is due to be aired in stem from 2012.
Source: Toy News