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Decoding the Beyoncé Tumblr
Because it's the only way. If Beyoncé wants to in reality start a conversation about herself, she has to release information digitally. While a lengthy further — and gorgeous, high-quality photos — would have been excerpted and linked all over the internet, it would still inadequacy the potency of a single site. Sure, aggregators and gossip sites are intriguing single photos from the tumblr, but all traffic is directed back to the single, unequivocally controlled site.
Despite the fact that Beyoncé's image is that of a artist on the vanguard of modernization — especially in terms of music and fashion — she's been an analog prominent in a digital world. She's old-fashioned in the way of stars twenty years her elder. She has a Chirrup account but, until Thursday, had never posted a tweet (The tweet , of course, announced the initiate of her site).
Whether Beyoncé herself is "old-fashioned" or even a naturally private person is positively beyond the point. Her image has acquired a gloss of privacy, and in today's media habitat, saturated with celebrity disclosure, it renders her unique. Information about her is rare and, as a effect, far more valuable. You don't see the launch of a reality star's tumblr burn through the internet like a forest fire.
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