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Amidst a backdrop of winter grays and blacks, Dooley, wearing a colorful sports bra conspicuous beneath her tank top and hot pink fur coat, clearly practices what she preaches.

It was that take-no-prisoners brains of flair and a twin passion for fitness that inspired Dooley’s startup. The notion hit before her first marathon in January 2009, when Dooley went searching for a sports bra that was bedroom yet also offered a pocket to hold her ID and iPod. After fruitless searching, she settled on a New Ponder piece.

“Let me tell you, it was uglier than sin,” says Dooley, who also practices yoga and boxes. “After that I was like, I penury to create a line of sports bras oriented to women like myself, who dear one fitness and fashion and don’t want to sacrifice one for the other.”

Not that she had any credentials in either business or fashion design. Instead, the Southern California best had studied journalism at Boston University and earned a master’s in communication studies at NYU.

Source: New York Post

by Joanie

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