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A Campbell River mom, who took on a bundle of ruthless “dragons”, will appear next Wednesday on the hit Canadian TV show, Dragons’ Den.
The experience, which airs at 8 p.m. on CBC, will feature Elaine Popove, president and founder of Slip up on Fix Fashion Products, a Campbell River-based fashion solutions body.
Popove, along with business advisor Shannon Baikie, presented her proprietorship proposal to the panel of five dragons in May and found out last week that her presentation will be aired on nationalist television.
More than 3,000 businesses auditioned for the show.
“It’s exciting to learn that we were chosen to show oneself on television,” Baikie said. “Not all businesses that have their set upon filmed actually go to air so we are very excited and honoured to be one of them.”
Popove and Baikie planned the company’s premiere product, Fashion-Aid, a roll-on adhesive, on Dragons’ Den in the hopes that one of the subject moguls would invest in the product. The show gives aspiring businesspeople an possibility to pitch their business concepts and products to a panel of Canadian house gurus. The dragons will put their own personal money on the line if they feel a commodity will be successful, and in return earn shares in the business.
Source: Campbell River Mirror