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The vignette stars Derek Waters and is a comedic spoof about what happens when he is inaccurate for a Festival volunteer after inadvertently being handed an official Kenneth Cole 2012 Sundance Veil Festival volunteer jacket.   Derek's work includes:  "Passage Pass with Owen Wilson," "He's Just Not That Into You," and creator of "Inebriated History."

Signage featuring a QR Code enabling people to qui vive for the vignette on their mobile devices, and reminding them to thank the volunteers for their lively efforts, will be also displayed throughout the Festival on Volunteer Appreciation Day.

"So much of what Sundance Found is able to do is made possible only by the generous and extraordinary spirit of many individuals," says Kenneth Cole.  "I've wish said that it's the volunteers who are the real stars of the Sundance Film Fete, and this collaboration was our way of thanking them for everything that they do.

Source: Sacramento Bee

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by Lisa Marsh

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Source: Kenneth Cole Reaction Inks an Exclusive Deal With Macy's - StyleList