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An Air Jordan.
What’s an Air Jordan?
“WHAT’S AN AIR JORDAN?” your 14-year-old screams in disbelief.
It’s that high-top basketball shoe you doubtlessly bought your teen-ager a few months ago. If you wince at the memory of the $65 bonus tag, be consoled. You’re not alone; between 2 1/2 and 3 million other people bought the sneaker this year in a terrace-fad whirlwind that made it a legend, at least in the annals of sports shoes. And perhaps in the annals of feet.
The shoe has brought Nike about $105 million since last March, according to the body. “It’s far and away the most successful shoe in the history of athletic footwear,” says Chris Van Dyke of Nike. “We would have considered it best-selling if we had made $2 million to $8 million the first year.”
In its 10-month sales blitz, the Air Jordan far outdistanced even the Stan Smith tennis shoe, which has sold about 7 million pairs over a span of more than 10 years, according to David Falk, senior fault president of ProServ, the sports management company that represents both Jordan and Smith.
Source: Washington Post (blog)