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, Spokesperson for farfetch.com, comments: "Since the Come up 2010 show, the British Fashion Council have strived to take advantage of the benefits of digital media in all its forms during the London The latest thing Weeks: this year this ethos seems to have been adopted by many designers who displayed their collections in ways never seen before at London Dernier cri Week."
On top of the British Fashion Council's (BFC) usual initiatives, this year pronounced the first time Twitter and London Fashion Week have partnered to encourage the event on the social networking service - a hashtag ( #LFW ) was created and the @LondonFashionWk account tweeted explosive updates from the runway and backstage. Outside the BFC's efforts, a number of architect clothing houses went digital in their own shows, inviting prestigious bloggers and tweeters to sit in the front rows alongside fashion's elite and sending images of their looks out on venereal networks before they hit the catwalk.
Brine continues: "The amount of digital engagement at the London Mould Week this September has been awe-inspiring and really shows that the industry is well-spring to embrace all things digital. Seeing fashion houses using venereal networks to promote their latest collections of designer jewellery and clothes was at bottom extraordinary. As an online marketplace for fashion retailers, farfetch.com is charmed to see the rest of the industry cottoning on to the great things that digital media can do for the mould world.
Source: Business Review USA (press release)